Well Done Group is an enterprise dedicated to building a F&B platform. It aims to empower more restaurant chain brands through the creation of self-owned brands, holding, and participating in equity. The goal is to move towards becoming the most influential multi-brand F&B platform in East Malaysia.

Its main business model involves positioning Well Done Group as the parent company. In addition to incubating self-established brands, it also achieves equity cooperation by empowering brands with great potential. The group provides assistance in brand development by offering management, resource integration, channel expansion, and other support during the brand's growth. Simultaneously, the Well Done Group seeks strengths in each brand, achieving common development through resource integration and business synergy."